Aux Hey Design

The Paint Movement: Digipak Design

Started in the early part of 2008, The Paint Movement and Aux Hey worked together to produce this digipak packaging for their latest album, "Our Eurythmy".

The design was meant to highlight the lamps used in the cover and back covers photographs. All the members of the band were more than happy with the final product and have since asked Aux Hey to exclusively produce their merchandise for the time being. Having just finished a tour of Canada, the boys of The Paint Movement are poised to make a name for themselves and their new label, "Nevado Records". The packaging was produced with all recycled materials.

Lacerda: EP CD, Type Treatment, Branding

Created in the summer of 2007, this project required Aux Hey to create a type treatment, logo, and EP CD design for the band Lacerda.

The branding portion of this project was meant to first play on the "L" of Lacerda, and second, was meant to reach a younger female/male audience. To reach these younger fans, a heart was used linking the "L" to "L"ove for the band. Now touring heavily into the United States, this CD EP has been moved upwards of 1000 copies at local shows and festivals. A new type treatment is now in the works and will be released sometime in the fall on new merchandise.

Hammersmith Compressed Air: Branding

Having recently created their own business, Hammersmith Compressed Air requested a "modern-vintage" oval logo reminiscent of early car and home improvement companies. With This in mind, Aux Hey set to work producing a number of proofs.

The Final design utilized a mono-chromatic-plus-one colour scheme, with pantone 123C being used as the yellow accent (not exactly mustard, and not exactly highlighter). Additionally, Copperplate was utilized along with a Maple Leaf to recognize the strong Canadian origins of the company. This logo is featured proudly by Hammersmith Compressed Air on all business related materials and uniforms.

The Paint Movement: T-Shirt Designs

Upon completing our first project with The Paint Movement, the band requested that we do some mock-up designs for two t-shirts that they would use for the tour merchandise come the summer of 2009. We produced a few mock-ups ranging from an array of lamps to a sad giraffe. After the designs were given to the band to see, two were chosen -- The sad giraffe, and the tree shirt.

Both designs were produced using a wacom tablet, in the hopes of producing a hand drawn look, rather than a clean vectorized look common in t-shirt design. As the band is a little bit folk-y, a little bit jazz, and a little bit rock-and-roll (Donny and Marie pun not intended)the band took a great liking to the rough nature of the designs.

As we have a relationship with the best screen-printers in Southern Ontario, Aux Hey can ensure that the lowest costs for t-shirt printing can be guaranteed. This is achieved by making use of cheaper printing techniques (when available) and being able to reduce complex 8-colour designs to 2 or 3 colours.

Lacerda: T-Shirt Designs

Created in the spring of 2009, three out of a number of shirt designs were chosen by the band Lacerda to be made for their summer tour in the United States. The first (named "skull shock") features a play on screaming Beattles fans from 1960's. Additionally, Wayfarers and the "dirty sanchez" moustache were added to the skull to reach out to the trends in current "scene" fashion. Originally a 9 colour print, this shirt was reduced to 4 colours for final pressing.

The second design (named "monster") was based on original artwork by one of the bands members, Jamie Watkins and was reduced from a 6-colour print to a 4-colour (plus the shirt colour) design.

The final design (named "LacerdaLACERDA") was meant to be a typographic design. As is the case with many shirt designs, full shirt pattern prints have become common as screen-printing techniques have become more cost effective. This shirt attempts to work into this vain of shirt design, where the name/font of the band name works more as shapes in a larger, overall pattern.

Hammersmithair.com

Approached During the Summer of 2008, Aux Hey was asked to produce a clear and modern website for Hammersmith Compressed Air. Given the chance to develop the brand and website for the company, Aux Hey set to work producing a number of prototypes before settling on the current design

This site is strictly HTML and CSS as was requested by the customer. However, Aux Hey has since offer to incorporate a content management system to help with the general upkeep of the website.

Features:

• San-Serif Typography
• Large Icons
• Their Website

• Simplifed site structure
• Mono-chromatic colour scheme
• Poignant front-page

The Paint Movement (Myspace)

Constructed to meet the needs of this fledgling band. Aux Hey developed this myspace theme to match not only there current albums design (design by Aux Hey as well), but also the music that the band plays. Categorized as Jazz/rock/folk, this myspace features dark colours with earth tones accents to highlight the "grassroots" nature of this band and its' members.

This myspace incorporates a completely customized layout. This means the removal of various contents (tables, images, etc.) that are then replace with new images, content areas, and sections. Such modifications include the addtion of a "video section", movement of the contact tables to a custom header/contact area, and general theming of all other elements (text colour, size, etc.)

Features:

• Custom Header
• Design time: 8 hours
• Their Website

• Simplified grid structure
• Minimal colour
• Added New Content Areas

The Dunes (Myspace)

Recommended to Aux Hey by another client, The Dunes sought us out to help turn their new CD artwork into a coherent myspace theme. With much involvement from the band and its' members, Aux Hey was able to accurately incorporate not only the albums artwork, but also the thematic nature of the songs (from the album) themselves

This myspace incorporates a completely customized layout. This means the removal of various contents (tables, images, etc.) that are then replace with new images, content areas, and sections. Such modifications include the addtion of a "video section", movement of the contact tables to a custom header/contact area, and general theming of all other elements (text colour, size, etc.)

Features:

• Custom Header
• Album Artwork included
• Their Website

• Simplifed grid structure
• Vintage colour scheme
• Added content areas

Torontoscreenprinting.com

Complete in the spring of 2009, Torontoscreenprinting.com was created to appeal to possible corporate clients who require screen-printing. With focus on usability and simplicity, a one-page format was adopted to limit clicking, and confusion in regards to what the company does, pricing, and contact information

This site is strictly HTML and CSS as was requested by the customer for speedier delivery. Future features will include a online quoting system to allow customers to price what they need before even having to make a call in to the company.

Features:

• Minimalist design
• Updatable header
• Visit Them

• Simplifed site structure
• Mono-chromatic colour scheme
• One-page design